Speaking Product Development and Management Association (PDMA)
2007, 2008, and 2009, Presentations and workshops on Personas and Scenarios technique for user and customer-centered new product development and marketing. October presentation avalaible on Slideshare
March 9, 2009 in Paris, France. ESSEC business school. Presentation on New paths to discovering your customer needs and to really innovate". For details (in French) click on this link
PDMA Annual Conference, 2005, San Diego, moderator: Market Research: Emerging Methodologies & Techniques: Breakthroughs in Consumer Insights
International Houseware Show 2008, presentation on the topic of A Stranger for Dinner: Insights Into Designing a Green Product for Chinese consumers
National Hardware Show 2007, presentation to the Women in the Hardware Industry Association on the topic of Designing for Women Experience
Shanxi Province Export Authorities, China, 2006, presentation on international marketing and brand development
SEMO, Paris (French market industry conference), 2000.
Conference presentation on global multilingual online market research, together with 3M and NovaTest. Workshop on Internet Research, covering online quantitative and qualitative tools, together with NovaTest.
Advancia Business School, Paris, France, 2006. Women and Entrepreneurship conference. On international entrepreneurship.
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Maryland University, Robert H. Smith School of Business (MBA program), 2002, and The George Washington University, Elliot School of Business, 2003, on entrepreneurship |