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Innovation and New Product Development (NPD)*
- Managed innovation, design, and new product development projects for innovation, design, and product development firms Touch360 and Bresslergroup: houseware, personal item, medical device, personal care, automotive electronics, and food product categories.
- Champion and manager of new product development projects at Global Market Insite (GMI). Championed the development of online qualitative research solutions (focus groups and boards). Led and managed joint ventures for the development of wireless research and qualiquant research solutions and services. Led and managed the development of a co-branded site with a leading European portal. Client managed the $500k+ Global Online Panel Management System development project (Enterprise solution) for a top 5 global market research firm.
Skilled and experienced in the following areas and activities
- Market and opportunity research.
- User research.
- Competitive research.
- Consumer insights. Voice of the customer.
- Product strategy, definition and roadmap.
- Discovery and idea generation techniques.
- Design approaches.
- Working knowledge of stage gate process.
- Fully familiar with tangible and intangible product issues including user experience, IP, usability, ergonomics, engineering, and manufacturing, as well as design thinking, process, and disciplines.
- Very familiar with outsourcing opportunities and risks.
*NPD in the broad sense of the term, including tangible products as well as services and technology
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